Brand Identity Case Study
Sugar Blossom Doula Services in Tucson, Arizona provides delivery, postpartum support and is certified in Bengkung Belly Bind. Sugar Blossom also offers a small range of products for purchase.
Sugar Blossom wanted a memorable logo and brand identity to stand out in the marketplace and at local trade shows. To further target her audience, the business owner wanted a logo design to include imagery of a pregnant belly.
Three logo variations were presented, see photo.
The selected logo design was inspired by Scandinavian flower patterns, featuring a blossoming pregnant belly. Small variations were explored with the final design to ensure the leaves on the stem of the flower matched the overall style of the final illustration. Custom hand lettering pairs well with the logo’s illustrative style.
Optional palettes were presented. One featured bright colors, typical of businesses in the field. The other was inspired by early Egyptian tones, reminiscent of Egyptian mother goddesses.
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