Leaping Forward Appeal Identity

Leaping Forward Promotional Rack Card, Appeal IdentityLeaping Forward Appeal Identity, Campaign Pledge CardLeaping Forward Logo Development, Appeal Identity

Appeal Identity Case Study

Leaping Forward is an appeal identity created for First United Methodist Church in Madison, Wisconsin. This annual appeal is critical because pledges comprise approximately 56% of their operating costs. The primary components of the identity we created were a logo, stationery sets, pledge cards, promotional rack cards, digital signage, social media posts, email newsletters and a blog.

The Logo

Leaping Forward was selected as the theme. Creating a sense of moving forward, the chosen design utilizes sweeping hand lettering.

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