Appeal Identity Case Study
Leaping Forward is an appeal identity created for First United Methodist Church in Madison, Wisconsin. This annual appeal is critical because pledges comprise approximately 56% of their operating costs. The primary components of the identity we created were a logo, stationery sets, pledge cards, promotional rack cards, digital signage, social media posts, email newsletters and a blog.
Leaping Forward was selected as the theme. Creating a sense of moving forward, the chosen design utilizes sweeping hand lettering.
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